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French Cowboys
Gruene River Inn guest room

Worth the driveEvery one of them

One of the Hill Country's most distinctive hotel groups. Design that's modern and full of character, the soul of each place kept intact, and prices that stay accessible.

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bonjour y'all, merci ma'am, le wild west, au revoir, partner, enchanté, darlin', howdy, mon chéri, pardon my boots, s'il vous plaît, sugar, bonsoir, buckaroo

Who we are

We couldn't find where we wanted to stay, so we decided to create our own

Splitting time between France and the US, our two founders made their way to Texas and fell for the Hill Country. When they couldn't find a stay in the area that felt like them, the idea to make their own took form. Their first investment was in Wimberley in 2021, and they haven't stopped creating unique stays since.

Founders Dylan and Franklin under a mesquite tree on a property

Hotels

Old buildings, small towns, none of them alike

Where they are

Four towns, one easy drive

They cluster along the Guadalupe, from Comfort down to New Braunfels. Pick a town and see what's there.

Illustrated map of the Texas Hill Country showing the towns French Cowboys operates in: Comfort (2), Canyon Lake (1), Gruene (1), New Braunfels (2)

Eat & Drink

Open to everyone, locals and guests alike

Del Sol at Hacienda del Rio, La Piscine at Petit Cowboy. Fresh bites and drinks worth staying for.

In the press

“Out with the “Live, Laugh, Love” aesthetic. In with white bedding and tinted-cement floors, mod bathrooms, and spare, white walls.”
Texas Monthly · August 2025 · Hacienda del Rio (opens in a new tab)

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We create concepts, not just rooms

If you own a place with potential, or want to back the next one, we'd like to talk.

Get in touch